Chapter 1 About the Company
Shenzhen Mingyue Design Co., Ltd., formerly Dongguan Mingyue Design Co., Ltd., was registered and established in Shenzhen, Guangdong Province in 2024.
In accordance with national laws, industry norms and articles of association, the company plans the company's development and business operation in a strict and orderly manner. Shenzhen is a pilgrimage site for domestic and foreign investment, with unique advantages in talent, capital and technology. In the experimental area of the primary stage of socialism, Mingyue Design braved the wind and waves, pushed the boat along the water, and continued the spirit of craftsmanship while focusing on technology and finance in the digital era. With the goal of practical, economical and beautiful design, we provide professional design services and bring high-quality delivery.
The company's culture is to value talents, keep promises, be honest and realize. Personnel develop competence autonomy according to their own abilities and career directions, ensuring that their abilities are adaptable and forward-looking in the market. Individuals also need to develop a collaborative mindset and work together to foster a company work culture. While focusing on the improvement of their own career goals and skills, the company also develops a benign internal competition game mechanism.
The company uses "Ming" as the trademark prototype. I hope that the company can be pampered, resolute, and daring. The company hopes to understand the beautiful vision of life, truly interpret the meaning of architecture, and pursue the spiritual light of excellence through Mingyue.
Chapter 2 on Start-ups
The company's legal representative, Huang Hanzhao, is also the founder of Mingyue Design, born in Shenzhen in 1994. In 2012, he was admitted to the Department of Architecture of Shenzhen University, and then transferred to the University of Oregon in the United States, where he obtained a bachelor's degree in architecture in 2018. After working, further studying, and returning to China for several years, he came up with the idea of starting a business.
After months of market research in Shenzhen, Huizhou, Dongguan and other places, the start-up team is optimistic about the vitality treasure industrial zone located in Nanshan District, Shenzhen. Through the analysis of the construction industry, the company draws on and adopts the working concept of the integration of production, education and research of the Bauhaus of the German architectural school.
On this basis, the company has established a comprehensive team with strong resistance to pressure: Zhang Yuchao graduated with a master's degree in architecture, with super overall planning and enthusiasm for science and technology. Sang Binbin graduated with a bachelor's degree in architecture, and his sense of design is avant-garde and full of tension, which is in stark contrast to Jiang Qiulin's design thinking. The main creator focuses on traditional design technology and thinking, and leads the company's course.
The company's goal is to become a small and medium-sized main company in the transition period of the primary stage of socialism, play an important role in the market, and provide high-quality design services for the society, so as to achieve the collective prosperity of all employees. Therefore, the company has also done enough time-efficient model research and testing in the company's structure and capital structure.
Mingyue is composed of four management sections, namely the Finance Department, the Administration Department, the Technology Department, and the Operation Department, which is also the logic of our start-up: capital first, then personnel, and if you have ideas, you can execute. The four major sectors have a symmetrical correlation, combined with the mechanism of dynamic dividends to generate common prosperity, and iterate with each other in the process of dynamic game between departments.
In order to achieve common prosperity and help China's comprehensive modernization, the company has changed from the original sole proprietorship to a shareholding system and adopted a dynamic dividend mechanism. According to the comprehensive parameters of personnel, capital and business, ensure that the company develops according to the plan. On the basis of the arrayed vertical personnel management system, the company adds a ribbon-like horizontal affairs management mechanism. The flat autonomous structure is conducive to the development of a bottom-up business ecosystem and a diverse cultural system, ensuring a smooth transition to the economic tail of the capitalist market.
Array management has the characteristics of starting from reality, seeking truth from facts, scientific development, and combining theory and practice. The company's business strip mechanism has the characteristics of customer autonomy, revenue autonomy, program autonomy, and initial randomization. Employees develop and serve customers independently, and the income is managed by the company in the short term, and the income is distributed at the end of the quarter according to the work weight of the business. Initialization, randomness and programmatic autonomy are mainly to avoid redundant corporate systems that restrict business development and economic resource expansion. Under this two-way internal and external system, we believe that the company can achieve two-way flow and efficient transmission of information.
Chapter 3 On Architecture
Architecture is a kind of relationship between man and nature based on space, sequence, proportion, light and shade, materials, etc. It is important and necessary. The constraint of architecture on behavior, this value itself, has a tradition and heritage.
Mingyue Design's business philosophy is to serve the construction industry. There is no shortage of hierarchical service models in the construction industry, and in the context of Shenzhen's socio-economic transformation, market annexation, cultural openness, and consumerism cooling, the value system of young people is diversifying. Mingyue Design has set its sights on full commercialization. We can provide high-quality design services according to the market value system, assist the head company, and lead the culture of the times and pioneers. In the era of electric vehicles for bulk consumer goods entering shopping malls, we will also keep pace with the times and develop the full commercialization of buildings and the visualization of work value. Through these business thinking, we are confident to reinvigorate business and use architecture as our way of serving the community, facing social problems and alleviating the existing dilemma of business isolation.
The funding model is also a top priority for business. According to the structure system of the existing team, the administrative department, the business department, and the planning department perform their duties, and the flat horizontal business management model comes into being, merging the traditional tower talent structure system. Under this system, the team competes within reasonable boundaries to form a relationship of trust and jointly create a harmonious working atmosphere. In order to encourage the autonomy of employees, the company implements full autonomy in business at the beginning of the start-up, and implements the concept of "one responsibility to the end". Employees make money, bosses recruit people, each gets what they want, and the dynamic dividend mechanism is introduced to effectively diversify the company's risks and reduce the energy heat of Mingyue charge.
After months of market research in Shenzhen, Huizhou, Dongguan and other places, the start-up team is optimistic about the vitality treasure industrial zone located in Nanshan District, Shenzhen. Through the analysis of the construction industry, the company draws on and adopts the working concept of the integration of production, education and research of the Bauhaus of the German architectural school. The company's goal is to become a small and medium-sized main company in the transition period of the primary stage of socialism, play an important role in the market, and provide high-quality design services for the society, so as to achieve the collective prosperity of all employees.